How do I work out my prices with the Rate Calculator?
The Rate Calculator suggests a price range for videos, Reels, Stories and posts based on your real views.
On the website
- Open Creator Business → Rate Calculator.
- Click a format, for example an Instagram Reel.
- Under Deal terms, set the quantity, usage rights and extras and click Save offer.
- Enter your final price and click Save price.
In the app
- Tap More → Creator Business and choose Rate Calculator.
- Choose a format and the terms and save the offer.
Good to know
- The Rate Calculator is part of Max and needs at least one connected platform.
- It's based on your median views over the last 90 days, without AI.
- The suggestion isn't a guarantee. You decide the final price.
- There's no price for Twitch because the platform doesn't provide viewer numbers.